We pride ourselves on display. A space that invites you in and encourages you to stay and browse is an essential part of any retail experience. For all of you who have visited one of our markets, you no doubt recognize our brand before even seeing the signs.
This past winter we had a new challenge set before us: build a new booth under the very strict guidelines of Grand Central Terminal.
We spent a long time reading through the 20+ page rulebook, thinking all the while, "How the ___ are we going to do this?" Oh, and it needed to be fireproof!!
Finally we got down to brass tacks and put together a rough sketch of what we wanted:
Next we went to get some wood.We decided to make everything out of cabinetry for the extra storage space. Basically everything was just a series of plywood boxes and 2x4's. Inside of the two main units there would be shelves to store all our various and sundry goods.
The most important part was the look of the thing; for that, plywood just wouldn't do. So we headed out to my trusty reclaimed wood yard and started digging through their piles. And let me tell you, these piles are HUGE!
Of course when it got home it looked pretty nasty, but after a good scrub and some 120 grit sanding, we had something a little more attractive on our hands.
After that, the pace picked up.
Early morning on November 14th we grabbed the Uhaul and a bagel and started to load. The day was a whirlwind, but remarkably nothing burned down! Everything fit! After 6 hours each element was in place, the lights were wired and positioned and we had even put down flooring! We were in and looking Grand indeed!!
Now it was time for the merchandizing to begin, and as we all know, Saskia is the queen of color:
As you can see, Saskia moves REALLY fast and what was an empty wooden booth, soon became a work of art: